I led the art direction and design execution for the launch campaign of the Porsche 718 Cayman GT4 RS Clubsport, a high-performance race car aimed at both seasoned and amateur drivers.

• Market Insights & User-Centric Design: Conducted in-depth research to understand the target audience, aligning the campaign visuals and messaging with their expectations and aspirations.

• Cross-Team Collaboration: Directed multidisciplinary teams across pre-production, production, and post-production stages to ensure cohesive visual storytelling.

• Motion Design & Interaction: Designed motion elements for the campaign video, enhancing engagement through dynamic visual narratives that mirror user-centric design principles.

• Strategic Leadership: Guided the design workflow across teams and platforms, ensuring alignment with Porsche's premium brand identity while maintaining a focus on performance and usability.

This project honed my ability to lead complex creative initiatives, integrate user insights, and craft compelling visual experiences.